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Evolving Practice Trends and the Value of Building a Successful 1-Day Practice
with:
Stephen Cohen, OD, PC, Scottsdale, AZ
W. Lee Ball, OD, FAAO, Medical Affairs, VISTAKON®, Jacksonville, FL
In this webinar, Dr. Stephen Cohen leads a discussion on the current clinical trends in contact lens dispensing, and reviews the eye health and practice management implications of daily wear disposable lenses.
We also discuss in-depth 1-DAY ACUVUE® MOIST® Brand Contact Lenses for ASTIGMATISM and how to best use this lens to grow your daily wear disposable practice for the nearly 50% of the population with astigmatism.
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Ocular Allergy & Successful Contact Lens Wear
with:
Arthur Epstein, OD, FAAO
Ocular allergies can be a challenge to patients who wear contact lenses. However, many tools are now at your disposal to help your patients achieve a successful outcome.
In this latest ODwire.org clinical webinar, Dr. Epstein:- Discusses the importance of total patient care by discussing the relationship of ocular allergy and contact lens wear
- Helps you understand the allergic response and the treatment goals associated with ocular allergy
- Discusses ocular pharmacopeia and the different options available for doctors
- Discusses newly released information on the #1 prescription allergy eyedrop
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Building Your Practice With Daily Disposables
with:
Kerry Gelb, OD
Woodbridge, NJ
Daily disposable lenses have many advantages over other lens modalities. But making "One Days" a significant part of your contact lens practice can be challenging.
This webinar offers concrete, practical advice on how to boost One Day usage in order to make this modality a large portion of your contact lens practice. Specifically, the talk covers:- Advantages of One Days
- Patient Compliance with One Days vs. other modalities
- Overcoming a patient's financial concerns with One Days (including a discussion of TCO)
- Trends in Market Share & Growth and how to leverage these in your practice
- A discussion of the greater acceptance of One Day modality
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Boosting High-End Dispensing with the Visioffice® System
with:
Scot Morris, OD, FAAO
Eye Consultants of Colorado
Conifer, CO
This webinar will help you understand how the market in dispensing technology is evolving and how these changes can positively impact your practice.
You'll learn about the Visioffice® System and how it will improve your practice performance with more accurate measurements, access to more precise and profitable product lines, and improved consumer experiences.
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Expanding your Practice with Proven Social Media Strategies
with:
Joseph A. Stith
Director of Business Development and Product Engagement, Solutionreach
Once a forward edge marking idea, managing your "Webutation" is now essential in marketing yourself and your practice.
You need to use the right tools and understand essential concepts to manage your online presence without living in cyberspace like a teenager. It *doesn't* have to be complicated if you know the right formulas for success in online marketing. It's time for simple - and it's time to get connected.
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Coding and Billing for Ocular Surface Disease and More
with:
John W. Lahr, OD, FAAO
Cincinnati, OH
Many eye care practices are expanding deeper into medical eye care and need to understand the finer details of each disease state.
This webinar covers E/M and ophthalmic procedure coding, diagnosis selection including the change to ICD-10.
An emphasis is provided for ocular surface disease however the coding principles applies to other medical eye care cases. Changes of both CPT and ICD are covered in detail.
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Improving Visual Performance: The Latest Research on MPOD, Lutein and Zeaxanthin
with:
Richard Roberts, Ph.D.
Principal Manager for Scientific Affairs and Technical Services, Kemin Health
In this webinar, Dr. Richard Roberts will take you through the very latest research on the recommended nutrients for vision, including a discussion of the newly released report from the Zeaxanthin and Visual Function Study (ZVF), published in the November 2011 edition of Optometry!
Learn how to both improve your patient's visual function AND build your practice through nutrition counseling and routine MPOD monitoring.
This brand-agnostic webinar will make sure you have the most up-to-date scientific background on nutrition and vision.
