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    Building a Successful Practice - Happy Patients Driving Referrals
    with:
    Robert J. Steinmetz, OD
    SoLo Eye Care & Eyewear Gallery, LLC, Chicago, IL


    W. Lee Ball, OD, FAAO
    Associate Director of Medical Affairs
    VISTAKON® Division of Johnson & Johnson Vision Care, Inc.

    Building a great practice requires many factors all working in harmony. Optometrists have seen firsthand that happy patients are the key to growing their practice, because happy patients bring in new patients.

    So what makes patients happy? Comfort—the key to ensuring a positive product experience. So why not choose lenses that provide the most comfort technology that keep wearers satisfied, referring and building their doctor’s practices.

    In this talk we'll focus on the elements of long-term practice success, including the steps you need to take in order to build a strong referral base from your existing, happy patients.

    Special Bonus Feature:
    At the end of the show, Paul, Adam and the ODwire.org team will give you a 'sneak peak' at an exciting new ODwire.org feature. Be the first to check it out!


    Daily Wear Disposables & Presbyopia: Proclear 1 Day Multifocal
    with:
    Paul Chamberlain Bsc(Hons) MCOptom
    Senior Manager, Clinical Research, CooperVision


    Daily disposable lenses have many advantages over other lens modalities but there have not been many options for presbyopic patients.

    This webinar will introduce a new, simple to fit, daily disposable multifocal lens that you can use to build out your multifocal practice.


    Evolving Practice Trends and the Value of Building a Successful 1-Day Practice
    with:
    Stephen Cohen, OD, PC, Scottsdale, AZ
    W. Lee Ball, OD, FAAO, Medical Affairs, VISTAKON®, Jacksonville, FL


    In this webinar, Dr. Stephen Cohen leads a discussion on the current clinical trends in contact lens dispensing, and reviews the eye health and practice management implications of daily wear disposable lenses.

    We also discuss in-depth 1-DAY ACUVUE® MOIST® Brand Contact Lenses for ASTIGMATISM and how to best use this lens to grow your daily wear disposable practice for the nearly 50% of the population with astigmatism.


    Ocular Allergy & Successful Contact Lens Wear
    with:
    Arthur Epstein, OD, FAAO

    Ocular allergies can be a challenge to patients who wear contact lenses. However, many tools are now at your disposal to help your patients achieve a successful outcome.

    In this latest ODwire.org clinical webinar, Dr. Epstein:
    • Discusses the importance of total patient care by discussing the relationship of ocular allergy and contact lens wear
    • Helps you understand the allergic response and the treatment goals associated with ocular allergy
    • Discusses ocular pharmacopeia and the different options available for doctors
    • Discusses newly released information on the #1 prescription allergy eyedrop


    Building Your Practice With Daily Disposables
    with:
    Kerry Gelb, OD
    Woodbridge, NJ


    Daily disposable lenses have many advantages over other lens modalities. But making "One Days" a significant part of your contact lens practice can be challenging.

    This webinar offers concrete, practical advice on how to boost One Day usage in order to make this modality a large portion of your contact lens practice. Specifically, the talk covers:
    • Advantages of One Days
    • Patient Compliance with One Days vs. other modalities
    • Overcoming a patient's financial concerns with One Days (including a discussion of TCO)
    • Trends in Market Share & Growth and how to leverage these in your practice
    • A discussion of the greater acceptance of One Day modality



    Boosting High-End Dispensing with the Visioffice® System
    with:
    Scot Morris, OD, FAAO
    Eye Consultants of Colorado
    Conifer, CO

    This webinar will help you understand how the market in dispensing technology is evolving and how these changes can positively impact your practice.

    You'll learn about the Visioffice® System and how it will improve your practice performance with more accurate measurements, access to more precise and profitable product lines, and improved consumer experiences.


    Expanding your Practice with Proven Social Media Strategies
    with:
    Joseph A. Stith
    Director of Business Development and Product Engagement, Solutionreach


    Once a forward edge marking idea, managing your "Webutation" is now essential in marketing yourself and your practice.

    You need to use the right tools and understand essential concepts to manage your online presence without living in cyberspace like a teenager. It *doesn't* have to be complicated if you know the right formulas for success in online marketing. It's time for simple - and it's time to get connected.


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