• Practice Management

    Published on 04-17-2013 05:08 PM

    Talking to your Patients about Materials
    with:
    Mark Wright, OD, FCOVD
    Founder, Pathways to Success
    Westerville, OH


    Selecting the right lens material is critical both for the patient's clinical outcome, and for the financial health of the dispenser's optical. But educating patients on material choices can prove challenging.

    In this webinar, we'll cover information on how discussing materials with your patients will benefit both the patient and the OD. Techniques for getting right to the


    Ask ODwire.org ANYTHING: a Town Hall Meeting
    with:
    Paul Farkas, MS, OD, FAAO
    Adam W. Farkas, MD
    ODwire.org Plumbers


    In this ODwire.org first-ever ODwire.org Town Hall, the tables are turned --

    Paul & Adam give you a sneak peek behind the site & answer your questions about the past, present and future.

    Paul also dispenses unfortunate marital advice. (pro tip: don't listen to a word he says.)



    Building a Successful Practice - Happy Patients Driving Referrals
    with:
    Robert J. Steinmetz, OD
    SoLo Eye Care & Eyewear Gallery, LLC, Chicago, IL


    W. Lee Ball, OD, FAAO
    Associate Director of Medical Affairs
    VISTAKON® Division of Johnson & Johnson Vision Care, Inc.

    Building a great practice requires many factors all working in harmony. Optometrists have seen firsthand that happy patients are the key to growing their practice, because happy patients bring in new patients.

    So what makes patients happy? Comfort—the key to ensuring a positive product experience. So why not choose lenses that provide the most comfort technology that keep wearers satisfied, referring and building their doctor’s practices.

    In this talk we'll focus on the elements of long-term practice success, including the steps you need to take in order to build a strong referral base from your existing, happy patients.

    Special Bonus Feature:
    At the end of the show, Paul, Adam and the ODwire.org team will give you a 'sneak peak' at an exciting new ODwire.org feature. Be the first to check it out!


    Daily Wear Disposables & Presbyopia: Proclear 1 Day Multifocal
    with:
    Paul Chamberlain Bsc(Hons) MCOptom
    Senior Manager, Clinical Research, CooperVision


    Daily disposable lenses have many advantages over other lens modalities but there have not been many options for presbyopic patients.

    This webinar will introduce a new, simple to fit, daily disposable multifocal lens that you can use to build out your multifocal practice.


    Evolving Practice Trends and the Value of Building a Successful 1-Day Practice
    with:
    Stephen Cohen, OD, PC, Scottsdale, AZ
    W. Lee Ball, OD, FAAO, Medical Affairs, VISTAKON®, Jacksonville, FL


    In this webinar, Dr. Stephen Cohen leads a discussion on the current clinical trends in contact lens dispensing, and reviews the eye health and practice management implications of daily wear disposable lenses.

    We also discuss in-depth 1-DAY ACUVUE® MOIST® Brand Contact Lenses for ASTIGMATISM and how to best use this lens to grow your daily wear disposable practice for the nearly 50% of the population with astigmatism.


    Building Your Practice With Daily Disposables
    with:
    Kerry Gelb, OD
    Woodbridge, NJ


    Daily disposable lenses have many advantages over other lens modalities. But making "One Days" a significant part of your contact lens practice can be challenging.

    This webinar offers concrete, practical advice on how to boost One Day usage in order to make this modality a large portion of your contact lens practice. Specifically, the talk covers:
    • Advantages of One Days
    • Patient Compliance with One Days vs. other modalities
    • Overcoming a patient's financial concerns with One Days (including a discussion of TCO)
    • Trends in Market Share & Growth and how to leverage these in your practice
    • A discussion of the greater acceptance of One Day modality



    Boosting High-End Dispensing with the Visioffice® System
    with:
    Scot Morris, OD, FAAO
    Eye Consultants of Colorado
    Conifer, CO

    This webinar will help you understand how the market in dispensing technology is evolving and how these changes can positively impact your practice.

    You'll learn about the Visioffice® System and how it will improve your practice performance with more accurate measurements, access to more precise and profitable product lines, and improved consumer experiences.

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