• Finance


    Ophthalmic Instrumentation: How to PROPERLY Code & Bill
    with:
    Robert E Rebello
    CEO Nteon Software
    Makers of EyeCOR Medical Coding & Reimbursement software


    Advanced ophthalmic instrumentation has given clinicians the ability to provide levels of patient care that were unobtainable in the past.

    But docs frequently stumble when it comes to coding and billing of encounters where the technology is employed.

    Noted expert Robert Rebello expands on his previous webinars by covering new case studies. These cases include examples of advanced ophthalmic


    Seeing Your Practice In a Different Way – How Experience Drives Dollars
    with:
    Scott Lovin
    ODLean Consulting
    70 Minutes

    You wouldn't prescribe a treatment for a patient without a diagnosis.

    Similarly, you shouldn't make decisions about your practice just by using "benchmarks" without closely examining the specifics of your business!

    But how do you look at the key metrics in your practice?
    Are you getting a clear picture with the tools that you currently use?


    Marketing Methods Used by Large Chains to Attract New Patients
    with:
    Matthew Focht, CEO, Tru Payment Processing
    Michael Lepore, Consultant, Tru Payment Processing
    Paul Farkas, MS, OD, FAAO
    Adam W. Farkas, MD, MBA
    79 Minutes

    Many private practitioners believe that sheer size and marketing dollars are responsible for the success of large chains. But size is only half of the story.

    This webinar will review one technique that large retailers use -- the distribution of Gift Cards -- that you can utilize cost-effectively in your practice in order to boost sales and build patient loyalty.


    Credit Card Processing in Your Practice
    with Matthew Focht of Tru
    Time: 63 minutes

    Baffled by the various fees that banks try to tack on? Learn about credit card processing and how to obtain the best rates for your practice.


    Matsco: Preparing for Practice Ownership
    with: Jeff Connon, Manager, National Programs, Matsco
    Time: 2:05

    Get advice from a leading banker on how to finance a startup practice.