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    Default Article: Marketing Methods Used by Large Chains to Attract New Patients

    Adam Farkas
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    Site Administrator & Tech Lead AdminWolf's Avatar

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    As usual, if you've got any questions before the show, feel free to leave them in this thread.
    I look forward to sharing marketing ideas with everyone during the show.

    I remain convinced that the 'little guy' can indeed compete when a focused approach is used.

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    Paul's going to be on the panel tonight. This should be an interesting show to say the least

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    Thanks to everyone who attended, it was a fun show! We'll work on getting the archive up in the next couple of days & do the drawing for the AppleTV

    cheers
    adam

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    I missed some of the webinar. Is there a URL where I can view it again?

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    Default Point of information

    Quote Originally Posted by William J. Hyatt View Post
    I missed some of the webinar. Is there a URL where I can view it again?
    The entire Webinar will be transcribed and archived within 48 hours.

    For those who missed the very useful 90 minutes that may give you a valuable new marketing tool.
    Paul Farkas,M.S.,O.D.,F.A.A.O.
    Dipl. Cornea and C/L Emeritus .
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    Hey everyone,

    The webinar archive is now up (as you can see). If you missed the show, definitely take a few minutes to watch. Lots of good marketing ideas.

    Also, the winner of the AppleTV is Dr. Rachel Kenyon. Congratulations!

    Adam

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    If a doc were to use the gift card with a recall notice, what type of copy do you use? Any sample copy?

    Thanks for the nice webinar info.

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    I've a better idea. For all the instances you'd use a gift card, spin a wheel in front of the patient for their additional discount or cash value. They just have to bring in their recall card. It's exciting(think Vegas), and they know that it's not rigged like scratch off cards which you know you'll always get the minimum discount. So just put this offer on you recall card and test it out for free. Gee, I think I'll try this myself! Leon Fishlyn O.D.

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    The AppleTV is up and running. Thanks!

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