1. Upcoming Webinar:

    The Multifocal Practice Opportunity
    An interactive session with Dr. Amanda Nanasy

    Tuesday, Nov 19 at 9pm ET / 6pm PT
    [REGISTER HERE] [discuss]
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The Multifocal Practice Opportunity with Dr. Amanda Nanasy

Dr. Nanasy

REGISTER HERE

In this second webinar in our series on presbyopia, Dr. Amanda Nanasy discusses the economics of multifocal contact lenses, and how you can leverage the latest generation of lenses to grow your practice's revenue and provide superior patient care.

We'll discuss:
* The size of the presbyopic market
* How multifocals can drive per-patient revenue growth
* Alcon's multifocal portfolio, and the differences between the brands
* Web-based resources you can use to educate your patients and help drive them to your practice


REGISTER HERE

*** CEwire2020 Sneak Peek ***
Early Bird registration for CEwire2020 is opening next week!

Participants at this webinar will get a sneak peek at the latest courses that have been confirmed for the event! Don't miss it! (hard to believe we're up to 60 credit-hours already!)

Discuss the webinar in this thread & ask Dr. Nanasy questions!

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How to Capture the Presbyopic Opportunity in Your Practice

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By 2020, there will be approximately 126 million people with emerging or established presbyopia in the United States!

In this webinar, Pamela Lowe, OD, FAAO (past president of the Illinois Optometric Association) will join us to discuss how to best service this exploding population, which can represent an important growth opportunity for your practice.

We'll talk about:
* How to best raise patient awareness of presbyopia, and present their correction options
* How to identify good candidates for multifocal contact lenses
* How to get your staff to actively engage with presbyopic patients and help educate them

We'll also discuss "The Alcon Multifocal 3:2:1 Advantage", and the materials, replacement schedules, and designs of their current multifocal lines.

A Q&A will follow the talk, don't miss it!

Discuss the webinar in this thread & ask Dr. Lowe questions!

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Dr. Michele Andrews on Biofinity Energys: What and Why


In this ODwire TV segment, we speak with Dr. Michele Andrews, Sr. Director of Professional & Academic Affairs at CooperVision about the science and clinical usefulness of the new Biofinity Energys contact lens.

Learn how the lens works, and which patients can best utilize it!

CooperVision is also offering free marketing materials to docs who want to Rx the lens.

Visit this site to order the materials for your patients.

All eye care practitioners are invited to log in and discuss here!
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Offset Multifocal Optics with OptiSync Technology



Soft contacts frequently decenter temporally, which can lead to sub-optimal visual outcomes.

In this ODwire.org webinar, Drs. Matt Lampa and Stephanie Ramdass discuss the science behind this decentration, and how the NEW OptiSync Technology allows you to offset the multifocal optics from the center of the lens and target alignment with the patient's visual axis.



Registered ODwire.org members can comment on the technology (and multifocal fits in general!) in this thread.
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Changes to the FTC’s Contact Lens Rule (… and how docs can help stop illegal sales)



The FTC is proposing changes to the Contact Lens Rule that can impact both clinicians and patients alike.

In this InSight Studio interview, we speak with Edward S. Bennett, O.D., M.S.Ed., Chair of the Contact Lens and Cornea Section Council of the American Optometric Association about the proposed changes, and how docs can help prevent illegal contact lens sales.

Remember to report any illegal sales to the AOA via e-mail at StopIllegalCLs@aoa.org

Registered ODwire.org members can comment on the proposed changes in this thread
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The New MyDay Toric & Building your 1-day Practice – Mark Andre, FAAO


In this brief ODwire.org TV Interview, Mark Andre, FAAO, Associate Professor of Optometry at Pacific University College of Optometry tells us all about the NEW CooperVision MyDay Toric, and using the new lens to build your 1-day practice.

We touch on:
  • Statistics on toric fits, dropouts and where the market is moving
  • The design of the lens vs Biofinity
  • The nature of the material and its low modulus
  • Using LensFerry to help build your 1-day Practice


If you have any questions about MyDay Toric or LensFerry, please post them in this thread.

Thanks to CooperVision for their long-standing support of the site!
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Contact Lens Technology to Meet Patient Needs in the Digital Age

ODwire.org Radio #56: In this episode, Adam & Paul speak with Dr. Christopher Lievens, all about how the needs of contact lens patients are evolving as more and more of us spend our days glued to digital devices! We cover:
  • The challenges heavy digital device users face with contact lenses, including dry eye
  • Strategies to help these patients [...]
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Acuvue Vita: The New Monthly Lens [#R053]

The Acuvue Vita is a new monthly replacement lens by Johnson & Johnson Vision Care, Inc. In this interview, I spoke with @Jeffrey Sonsino and @Cristina Schnider OD MSc MBA at AOA Boston about the new lens and how it fits into practice. (Interestingly, Jeff was the very first person to place a commercial order for the [...]
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