#52: SpecialEyes 54 Multifocal Toric - Using a Custom Soft Lens to Build your Practice with Matthew Lampa, OD, FAAO and Moshe Schwartz, OD, FAAO Loading the player ... The SpecialEyes 54 Multifocal is a custom soft contact lens option for your presbyopic patients. It is unique in that you can custom tailor the optics to each patient's individual pupil size via the SpecialEyes Multifocal Simulator. In this fun ODwire.org Radio show, Drs. Matthew Lampa and Moshe Schwartz discuss both the clinical and practice-building aspects of this lens. We get into: How the lens fits into their daily practices, and what makes a good candidate for the lens. The importance of customization in obtaining a good fit. How much chair time a fit takes. The process of getting the lens ordered, made and delivered from SpecialEyes. The Cost to the patient (and to the clinician!) How the lens has helped build their contact lens practices, built loyalty among their patients, and generated positive word of mouth! Thanks again to SpecialEyes for being a site sponsor -- their support is appreciated!