The Connected Patient Journey with Dr. Jessilin Quint

[AdminWolf]

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Wednesday, November 11, 8pm ET
REGISTER HERE - FREE

*** All Attendees will get an EXCLUSIVE SNEAK PREVIEW of CEWIRE2027's NEW SOFTWARE and COURSE CATALOG at the conclusion of the show! Join us!! ***

What happens AFTER the contact lens recommendation can be just as important as what happens in the exam room.

Join Dr. Jessilin Quint for a conversation about the connected patient journey, and how digital tools like MARLO can help practices stay connected with patients beyond the visit, support convenient ordering, and make follow-through easier when patients aren't ready to purchase right away.

In this talk, you'll learn:
• Why the post-exam journey matters
• What patient engagement platforms should support
• How MARLO extends the practice connection
• Quote-to-Cart as one practical handoff

A live Q&A follows with Dr. Quint, so bring questions!
Hope to see you there!

REGISTER HERE

This event is sponsored by Alcon

 

[AdminWolf]

BTW this is the second in a series with Dr. Quint about the digital tools that she uses in her practice, the first one was a few weeks ago, an archive of that event can be found here.

Looking forward to seeing everyone on Wednesday night!!

-- Adam

 

[AdminWolf]

Just so everyone is aware, this webinar was rescheduled from last month (it was supposed to happen on the day of the Great PHP Attack of 2026....) So that's why we pushed it to wednesday.

Fortunately, this one is going to come with a BONUS, courtesy of the delay:

At the end of Dr. Quint's talk, I'm going to give everyone a "sneak preview" of the NEW CEwire software -- we'd been working on it for the last 2.5 years, and finally felt it was production-ready for CEwire2027. I'll also show off the roster of classes and speakers slated to appear.

I also have a SURPRISE announcement that is going to hopefully make folks happy. Or at least garner a thumbs up or two....

Hope to see you there wednesday night!

-- Adam

 

[Ken Elder]

I'll watch this but I'm not sure I'm that interested in remaining "connected to my patients long after the visit." Particularly if it's involving vision plans.

 

[AdminWolf]

I'll watch this but I'm not sure I'm that interested in remaining "connected to my patients long after the visit." Particularly if it's involving vision plans.

The talk is really more about using modern tech to keep patients involved; Dr. Quint gave us another talk a couple of months back documenting her experiences [good and bad] with various systems to keep in touch with patients, and this one is similar, but focusing more on contact lens patients specifically (since it is about Marlo.)

Systems like these or the Adit one she spoke about in September should be considered "table stakes" at this point for any private practice.

I never personally advocate for one system over another (even if they are sponsoring a webinar!) Since I don't live with them day in and day out, thus my opinion is probably not that relevant. My job is just to make people aware of what's out there.

But I do believe -- from the bottom of my heart -- that every OD needs to implement *something* like this if they want their practice to grow. It is the default expectation of every consumer at this point (or at least anyone under 50 -- they have known no other way.)

This particular talk is going to tug at my heart strings a bit, as if you know anything about the history of ODwire, you'll recall that Paul and I -- 27 years ago -- developed a system that was functionally similar to Marlo. At great expense. Using the digital equivalent of bear skins and stone knives. [people in another thread wonder why i know about data centers -- I've spent unfortunate amounts of time inside them. As was the style at the time.]

But timing is everything -- we were too early with our creation. This was at a point when most ODs still didn't even have a proper web site (!), and the majority of people still didn't even own cell phones with free texting plans ... Even Amazon was just a couple of years old. Things were much less developed.

But even back then, we knew where this was going.