CEwire2026 Open for Early Bird Registration!

Overview Discussion (12 Replies)

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https://www.cewire.com

REGISTRATION NOW OPEN!

$169 BLACK FRIDAY SALE (Save $60!) plus the first 500 registrants receive a $20 Starbucks eGiftcard

* 75 Synchronous & Asynchronous COPE Credit Hours
* 4 Live/Synchronous events
* All lectures also available On Demand from Feb 2, 2026 to Dec 1, 2026

REGISTER HERE || VIEW COURSES


Hi everyone, please use this thread to ask any pre-registration questions you might have about CEwire2026. Or if you don't want to ask publicly, feel free to send me a private message with your questions.

(Once you've registered for the event, the private CEwire2026 forum will be available to you. You can ask questions of individual speakers about their courses in that space, as each course will have its own discussion thread.)

About the 2026 Event!

2025 flew by, thanks to everyone who participated this past year.

In 2026, CEwire has all-new talks that you won't see anywhere else. We ask the speakers to come up with new stuff every year, and I personally usher all the material through the COPE approval process to ensure all courses have new course IDs in the OE Tracker. So you can be sure when you take a course you won't be re-taking something you've already gotten credit for or seen somewhere else.

The full course list is now available.


Our Philosophy / About CEwire

For those who've never taken part in a CEwire event, here's a quick reminder of how we operate, and why CEwire is a [very] different kettle of fish compared to other online events:

1) The Model. Unlike literally every other CE conference, the production of CEwire's education is NOT substantially underwritten by industry. We don't live-or-die with grants, advertising, or user surveillance.

CEwire is by docs, for docs, with minimal outside influences dictating what we can and can't do. Even if we lost every single corporate sponsor [yikes! ouch!], the event would still continue. Which, again, is very different from any other CE conference, online or off.

This gives us the greatest degree of flexibility and freedom to give you the talks you want (vs. what industry wants produced, which, again, is the business model of 'free' CE... with all the potential ethical complexities that brings. That is a minefield I'm not strong enough to walk across. So we sidestep it entirely by not even approaching companies until after the curriculum is in place.)

In fact, the genesis of the conference was us 10 years ago just asking a question: could a small group of clinicians put together an educational event, harnessing both the internet and our understanding of eye care. Cutting out as many wasteful/expensive layers and outside influences as we could, putting the bulk of our resources right back into the lectures themselves, and the tech behind it. The answer so far is "yes".



2) The Curriculum. We take all the course feedback we get from you - the CEwire attendees - to directly create the course roster for the subsequent year's event.

Our laser-like focus is on attendees -- this is YOUR conference. You are our primary customer. Not any other outside influence. Again, we have the luxury to do this because CEwire isn't a "free" conference. And if the conference is bad, you won't be back [just about everyone who attends CEwire is a small business person, so intuits this concept.] Thus we do whatever we can to make the event what you want it to be.

So when attendees tell us "There's too much contact lens!", we can back it off as needed. And we did.

... Or when you tell us "We need more glaucoma!", we can easily add more. We don't need to scramble to find a corporate "grant" to make it happen, or have to worry about adjusting the mix of topics at an event -- we just do it.

... Or when you tell us "yikes! The DEA says I need 8 narcotic hours!"... Whoomp -- there it is.

This is one of the major benefits of paying a nominal fee for your CE directly vs. how other "edutech" companies generally produce events, relying on corporate "grants" or advertising to produce their education.

In addition to being stressful as hell to produce an event that way [I'm getting an ulcer just thinking about it], the indirect financing model - in my opinion - is not sustainable or healthy in the long-run. It creates a situation where perverse incentives can come into play, or even worse (if regulators are taking a nap), enshittification.

Fortunately, the companies that do sponsor CEwire understand our position and philosophy, and we're grateful for them and their willingness to buy into what we are attempting to produce. They help us defray some of our fixed costs.

But having them completely distance themselves from our curriculum yields a better educational experience for everyone. Send them a shout-out and patronize them where possible :)

To be clear: CEwire runs completely counter to the way many (most?) conferences are run today. "Pay for Play" - implicit or explicit - is endemic in healthcare education [not eye care specifically], and has become more so as restrictions on pure marketing activities have ramped up over the past 30 years.

That sounds harsh, but I don't mean it to be. It is just my observation after working with industry and accredited education over the past several decades.

Marketing dollars are sort of like a kid's water snake toy -- if the flow is restricted in one direction, they'll just redirect to another. It is an organic process.

You may think "who cares?". But ultimately, we all should -- in a universe where wholly industry-supported/indirectly-financed accredited CE is all that exists, disease processes that have commercially-available treatments will be over-represented in education.

And those that don't -- or whose treatments are low-margin or low-cost, or are rare - will get lesser coverage. Which skews what you learn. And ultimately how patients are treated. This isn't a sinister plot by "big pharma" or whatever the current conspiracy theory du jour is, it is just capitalism 101, and a natural consequence of how the incentives are structured in this model.

But we want to avoid this as best we can, so that we never have to worry about being constrained and unable to provide you with topics that might seem unusual, or that have less corporate interest.

Again, we want the event to be a reflection of the things that you are telling us we should provide.



3) The Price. More importantly, we've done our best to combat inflation over the 10+ year run of CEwire. We've held the price essentially flat since the pandemic, even though our costs have risen dramatically. We've been able to do this by keeping the organization relentlessly lean.

ODwire regulars know how 'hands on' I tend to be operationally, this is partially for practical reasons, but mostly because I'd rather allocate as many dollars as possible to our speakers and the tech underlying the conference (ie, those things which directly impact user experience) vs. spending on marketing, or managing an army of people.

We're a small organization, and we probably always will be -- and that's just fine by me. As long as we can continue to make a service that people like, that's OK. I have no desire to build an empire. That way lies madness....


4) In fact, CEwire is 100% marketed by word-of-mouth (!)

We rely on our attendees to help us get the word out, which keeps costs down. Which in turn lets us keep prices down. This creates what business types call a 'virtuous circle'. And frankly, it is how things should be -- this conference is for you and your peers. The fewer extra layers we add, the better it is for everyone.


QUESTIONS?

Hopefully that provides some context for CEwire -- what it is, and how it works. I know most people don't give this stuff a second thought (any more than I think about, say, how my dishwasher works) but when you live with it every day, you start to pick up on nuances that are otherwise invisible, and I'm happy to share.

If you have any questions, please include them in this thread.

-- Adam
 
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Adam did yeoman work as an IT staff of one. I know the show we are about to release, and besides the diversity the addition of truly Top Flight speakers is truly amazing. I know the surprise (s) that bring CEwire to a new level, but will not spoil Adam's fun and thunder. Note the website is now the generic www.CEwire.com No year is needed now and in the future!
 
Adam did yeoman work as an IT staff of one. I know the show we are about to release, and besides the diversity the addition of truly Top Flight speakers is truly amazing. I know the surprise (s) that bring CEwire to a new level, but will not spoil Adam's fun and thunder. Note the website is now the generic www.CEwire.com No year is needed now and in the future!
Adam's communication should be shared with all ODs.

The ophthalmic industry, those offering "free" continuing education and even organized optometry, who depend on industry support might not be happy with Adam's comments. Let's hope others offering continuing education will follow Adam's model to offer quality online education without the need of advertisers.
 
Every OD understands that nothing is free. One might get something “complimentary,” but free isn’t really a thing.

Being the targets of a marketing campaign via CE isn’t a good long-term strategy for patients or our profession.
 
Adam's communication should be shared with all ODs.

The ophthalmic industry, those offering "Free" continuing education and even organized optometry, who depend on on Industry support might not be happy with Adam's comments. Let's hope others offering continuing education will follow Adam's model to offer quality on line education without the need of advertisers.
Well, this model may or may not work for anyone else. Their cost structure may be too high. They may have a need to generate a larger ROI (ie, any VC or PE-backed company will want bigger returns for investors than we [two guys and a chicken coop] generate, and so forth.)

We are the exception at this point, not the rule. In fact, I remember when we got started there was great skepticism about our ability to produce these events using this quasi-self-sufficient, bootstrapped method without a 'real' publisher financing the thing.

It worked out, but could have gone wrong in about a thousand different ways. So ... no doubt going for the grant money is the easier, safer approach. I get it. No judgement.

But my thesis -- as someone who has been developing and working with internet-based technologies since the 1980s [yeah i'm old] -- is that the proliferation of "free" services, with the true "customers" of the product sometimes obfuscated, has led to all matter of perverse incentives, societal harms, and a culture of online surveillance which people take for granted as "necessary" and "normal" [it isn't, and isn't.]

Professional education is, admittedly, just a small part of this problem. But even in this space, I much prefer the "direct" model of people paying a small amount for CE, then letting me have it with both barrels if they dislike something we've produced. Telling me exactly what it is they do want to see. The feedback loop is much shorter, more direct, and has fewer points where conflicts of interest can arise.
 
BTW, I'm really looking forward to this year's event. There is a lot we're working on behind the scenes --

Steve alluded to one visible change, for now and forever you'll go to CEwire.com directly instead of each conference having its own "year" in the URL, like cewire2024.com, cewire2023.com, etc ....

Similarly, all support requests should just go to support@cewire.com.

For the morbidly curious, the reason we didn't do this from the jump is that it took us nearly a decade to obtain the cewire.com domain name. But that's a story for another day...
 
BTW, I'm really looking forward to this year's event. There is a lot we're working on behind the scenes --

Steve alluded to one visible change, for now and forever you'll go to CEwire.com directly instead of each conference having its own "year" in the URL, like cewire2024.com, cewire2023.com, etc ....

Similarly, all support requests should just go to support@cewire.com.

For the morbidly curious, the reason we didn't do this from the jump is that it took us nearly a decade to obtain the cewire.com domain name. But that's a story for another day...
I hope one day when you write your memoir, you devote at least one chapter making CEwire.com a force in optometric online continuing education. You managed this, on a limited budget without the support of the ophthalmic industry or organized optometry.

What surprises me is that close to 20,000 ODs have taken CEwire.com over the past 10 years but few comment. I imagine this is the way of rank and file ODs.
 
I hope one day when you write your memoir, you devote at least one chapter making CEwire.com a force in optometric online continuing education. You managed this, on a limited budget without the support of the ophthalmic industry or organized optometry.

What surprises me is that close to 20,000 ODs have taken CEwire.com over the past 10 years but few comment. I imagine this is the way of rank and file ODs.
Ha! That would be the world's most boring book! (not quite up there with "How to Avoid Huge Ships", but close!)

As they say .... like so many things in life, 80% is just showing up and sticking with it. For a decade. Something I think most CEwire attendees can probably relate to in their practices.

Most of the remaining 20% is just listening closely to what people need and want, and being in a position to rapidly evolve based on their feedback. As an example, I'm doing some conference support today on U.S. Thanksgiving -- which is totally fine, and necessary this time of year as people's licenses are coming up.

My feeling is that if someone made the effort to actually contact us today, that means they have concerns that matter to them. So they should matter to us. It is just about listening. Again, something CEwire attendees I'm sure relate to in their lives.

I guess my takeaway ... The people who attend (and give talks) at the events are the key reason the conference is successful.

Tech fluffery aside, we are just a conduit. A (hopefully) highly efficient, highly effective conduit. As long as we keep our focus and incentives completely aligned with those of the people who matter most in this process -- the CE takers and the lecturers -- a good outcome is likely. Everything else is just noise.
 
As they say .... like so many things in life, 80% is just showing up and sticking with it. For a decade. Something I think most CEwire attendees can probably relate to in their practices.
You give a whole new meaning to "Modesty".

I challenge anyone to point out what you have accomplished for Optometry for online continuing education.. While searching, find any other health care profession that can duplicate CEwire.com. Low cost to participants, quality of presentation and self funded by subscribers.
 
You give a whole new meaning to "Modesty".

I challenge anyone to point out what you have accomplished for Optometry for on line continuing education.. While searching, find any other health care profession that can duplicate CEwire.com. Low cost to participants, quality of presentation and self funded by subscribers.
I blame his parents.
 
You give a whole new meaning to "Modesty".

I challenge anyone to point out what you have accomplished for Optometry for online continuing education.. While searching, find any other health care profession that can duplicate CEwire.com. Low cost to participants, quality of presentation and self funded by subscribers.
It isn't about modesty though -- Like anything else, it comes down to luck and timing. I had a certain set of skills that could be applied to the problem space, somewhat understood the requirements [though looking back, not nearly as well as I thought!], and was in a position to help.

Coming at it from a different angle financially was also critical: the question we were trying the answer from the beginning -- and what is still ALWAYS top of mind -- "how can we do this the most efficiently, so we can keep the show inexpensive for participants, while also paying the speakers as much as we possibly can for their time, WITHOUT having to rely industry to make the show happen?"

The trick here is that I don't think high-quality professional education requires a "cast of thousands" or multiple layers of management to produce; you need expert educators [ie, your OD and MD peers], an audience, and a way to connect them. That's it. The fewer people involved in the process, the better. If that means I had to personally field a few support emails while watching the Lions get spanked today [blergh], that's OK.

This efficiency fixation was in many respects borne out of necessity -- the show was always financially precarious to produce, since the fixed costs are so ludicrously high [70 credits ain't cheap.] You've all heard me joke at the first few CEwire events, that if we bombed, I'd be "sleeping on the couch for a year".

That wasn't really a joke; producing each yearly event at this scale runs into the six-figures before the first show even takes place (!), and the vast majority of that risk was on my head. Meredith would have been well within her rights not only to cast me to the couch, but to toss me out a window .... so far it hasn't happened. Thankfully.

I guess a more normal/better adjusted person would have gone about this very differently -- gotten a business loan, used outside investors, teamed with a publisher, etc, etc, then set up a more layered organization to make a "go" of it with OPM ("other people's money"). It probably would have been less ulcerogenic.

But I can't help but feel that our bootstrapped/grassroots/efficiency-or-death approach has in some ways made the end product better. More authentic. More fun? It has certainly kept us closer to our "customers" (ie, the people taking the classes) and to the speakers. I hope everyone taking part feels similarly: CEwire (and ODwire for that matter) should feel more like a private club or speakeasy than a sterile publication. Even though by the numbers it is the largest spot for CE in eye care (I think about 5,000 to 6,000 ODs will likely participate in the 2026 event.) The intent is to always be a place where peers can feel a sense of ownership, and to have the ability to impact what we offer through direct feedback. What a concept ....
 
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Ok, registration is up and running! And the course list has been published.

We've got a Black Friday sale going (like everyone else!), running through next week. We've cut the price as deeply as possible during the sale, I hope folks can take advantage.
 
BTW if you take a look at the course curriculum for this coming year, you'll notice a few things --

* Very little practice management. You spoke, we listened. We know that -PM can't be used for re-licensure in most states, so we wanted to make sure that if any practice management was included, that it would be unique and broadly useful. We hit on a couple of courses about "GenZ", which is something many or most have not really thought about systematically, but probably should.

* Lighter on contact lenses. Again, you mentioned to us that this go-around you wanted to us to de-emphasize stand-alone contact lens talks. So we did. What we kept was mostly talks about specialty lenses, or we included CL topics as part of other lectures.

* Lots of pharmacology. The opioid lectures proved popular, so we've kept them and had the speakers update them for 2026 where appropriate. Additionally we added courses on GLP-1's, biologics, systemic meds generally.

* Lots of glaucoma (California-style!) We know California among other places has a big GLC requirement, we wanted to allow people to meet the requirement with one fell swoop.

* Functional Vision! I mentioned upthread that because we aren't driven by sponsor dictates, we are able to "amp up" topics that might not otherwise be covered, but that people are curious about. To that end, we've got a bunch of stuff on Rx'ing prism, TBIs, and pediatrics. Trying to work a low vision talk or two in as well as we gear up for the first event in February. TBD....

Astute viewers will notice credit counts on that curriculum page keep bouncing around -- 71, 72, 73, then back down to 72, etc... you're witnessing courses being added or falling off in real-time [ie, if a speaker has to drop out, or if we add a course late]. The process is dynamic.

But the curriculum is based on what you want to see (and what we find interesting!) so again, if we've missed anything, feedback is always welcome. Nothing is too far "out there". Remember, this is your show.