CooperVision Launches Depth of Focus Magazine, Designed to Elevate and Educate Practices and Staff

[Gretchyn Bailey]

In its ongoing effort to provide eye care professionals resources to enhance patient care and accelerate practice growth, CooperVision has launched its newest editorial offering, Depth of Focus, a quarterly magazine designed to offer timely, peer-to-peer insight on pertinent contact lens topics.

Each issue will offer practical strategies and expert perspectives that can be readily applied in daily practice.

The inaugural issue focuses on how practices can maximize contact lens growth. Here are five key takeaways that eye care professionals (ECPs) can put into action:

• Don’t Forget About the New Wearer Opportunity. A study in the U.K. found that only 11% of ECPs initiate conversations about contact lenses, yet nearly half of spectacle lens wearers are open to trying them, writes Dr. William Skoog. This presents an opportunity for practitioners to unlock new revenue and serve more patients simply by making contact lens discussions a routine part of every exam.
• Tap Into Multifocals for Your Patients with Presbyopia. Four in 10 new contact lens wearers are over the age of 40. With innovative, modern day daily disposable multifocal options, fitting patients with presbyopia is now easier and more comfortable than ever, eliminating presbyopia as a barrier to contact lens wear or a missed business opportunity, Dr. Bryan Heitmeyer explains.
• Myopia Management is a Must. Adding a pediatric myopia management specialty can help preserve a child’s vision and offer eye care professionals a prime avenue to boost practice growth. Myopia management expert Dr. Ashley Tucker offers a blueprint on how practices can achieve both.
• Specialty Lenses Have a Place in Primary Eye Care. Scleral and hybrid lenses are often reserved for complex cases, but they can also be game changers for common challenges such as dry eye, high refractive error combined with high astigmatism, or for frequent computer users who become presbyopic. Dr. Shalu Pal shares how sclerals and hybrids can be frontline treatments in primary eye care, which can enhance patient satisfaction and create new revenue opportunities.
• Rely on Staff. Technicians, opticians, and even front-desk staff can influence patient decisions. A well-trained staff that is well-versed in contact lenses can increase fitting success, boost annual supply sales, and improve patient satisfaction at every touchpoint.

“It is so important for prescribers to be kept current and excited,” said Dr. Louise Sclafani, chief clinical editor. “That is our goal of Depth of Focus. Each edition will focus on a topic that is current, and we will take a deep dive into the prescribing methods, modality options, practice benefits, and implementation techniques regarding each topic and relationship to our portfolio. I am very excited to have gathered such a variety of writers who not only can discuss these subjects, but who practice in different settings with unique perspectives.”

Read the full issue here: https://online.flippingbook.com/view/382207520/.