- Jun 1, 2010
I'll use a weak analogy. Store X advertises a $9 widget.
This REALLY really resembles my corporate office.
Me "This rack of frames is $9. They are covered in full under your insurance."
Px "but I like the $159 frame better"
Me "That's great !!!! the $150 difference is due before we send out the order to the lab"
Nothing has happened that caused the patient to be inconvenienced...upsold...or baited and switched.
The patient can get nothing and like it....the covered frame without paying a dime...or pay for what they want.
If a patient comes into our office with their VCP plan in hand, because they sat on their glasses, and they've got 30 IOPs and .8 cups, it is NOT bait and switch to say, oh, by the way, you may be going blind and we need to evaluate you for what appears to be glaucoma, but that's not covered by your VCP plan.
This really really really represents BOTH my offices....
Me "your elevated IOP and .8 cups require ADDITIONAL treatment and testing."
Px "well I really only wanted to do the broken glasses today"
Me "that's fine..the new laws in Maryland/the established laws of Delaware allow you to return and address the medical problems here under your medical insurance..or you can go see another local provider"
No bait. No switch. Patient can see me for treatment...see a local OD/eyeMD...or they can get the dismissal letter and go blind.
The only thing that isn't happening is treating anything besides optical correction with a VCP.