Hey everyone, we've got a webinar coming up on Tuesday, November 5th at 9pm ET / 6 PT talking about how to capture a greater chunk of the presbyopic market in your practice, and how to keep them in CLs. (This is a lecture that is relevant to my interests personally ) Details below, hope to see you there, hopefully we'll have a spirited discussion. As a bonus, i'm going to show off the curriculum for CEwire2020, and get your feedback as we're getting ready to roll the thing out in a couple of weeks... thanks -- ad How to Capture the Presbyopic Opportunity in Your Practice By 2020, there will be approximately 126 million people with emerging or established presbyopia in the United States! In this webinar, Pamela Lowe, OD, FAAO (past president of the Illinois Optometric Association) will join us to discuss how to best service this exploding population, which can represent an important growth opportunity for your practice. We'll talk about: * How to best raise patient awareness of presbyopia, and present their correction options * How to identify good candidates for multifocal contact lenses * How to get your staff to actively engage with presbyopic patients and help educate them We'll also discuss "The Alcon Multifocal 3:2:1 Advantage", and the materials, replacement schedules, and designs of their current multifocal lines. A Q&A will follow the talk, don't miss it! *** BONUS: CEWIRE2020 SNEAK PEEK! *** As a bonus for those attending, we'll also give you a sneak peek into CEwire2020, including the curriculum, exhibits, and the events we have planned for the upcoming conference! About the Speaker Pamela Lowe, OD, FAAO is the owner of Professional Eye Care Center, in Niles, IL., which provides complete vision care for patients of all ages, including treatment of eye disease, laser vision correction care, and is a center of excellence for AMD prevention. She is the 2012 recipient of Alumnus of the Year Award from Illinois College of Optometry, and is a highly sought-after speaker at optometric conferences across the country. She is the Past-Chair of the Illinois Department of Professional Regulation State Board of Optometry, and the Past-President of the Illinois Optometric Association.