How to Capture the Presbyopic Opportunity in Your Practice By 2020, there will be approximately 126 million people with emerging or established presbyopia in the United States! In this webinar, Pamela Lowe, OD, FAAO (past president of the Illinois Optometric Association) we discuss how to best service this exploding population, which can represent an important growth opportunity for your practice. We talk about: * How to best raise patient awareness of presbyopia, and present their correction options * How to identify good candidates for multifocal contact lenses * How to get your staff to actively engage with presbyopic patients and help educate them We also discuss "The Alcon Multifocal 3:2:1 Advantage", and the materials, replacement schedules, and designs of their current multifocal lines. About the Speaker Pamela Lowe, OD, FAAO is the owner of Professional Eye Care Center, in Niles, IL., which provides complete vision care for patients of all ages, including treatment of eye disease, laser vision correction care, and is a center of excellence for AMD prevention. She is the 2012 recipient of Alumnus of the Year Award from Illinois College of Optometry, and is a highly sought-after speaker at optometric conferences across the country. She is the Past-Chair of the Illinois Department of Professional Regulation State Board of Optometry, and the Past-President of the Illinois Optometric Association.