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LEWISVILLE, Texas, January 8, 2025—HOYA® Vision Care, a global leader in ophthalmic lens technology, today announced the U.S. launch of PENTAX® Optical Lenses—now available through managed vision care plans. This expansion gives eyecare providers great optical technology serviced by HOYA’s nation-wide laboratory network, all backed by a globally trusted brand known for quality, affordability, and performance.With over 100 years of optical innovation, PENTAX is a recognized name in 26 markets worldwide. Its lenses are engineered for sharper vision, wider fields of view, and long-lasting durability. The portfolio includes single vision, occupational, and progressive lenses, enhanced by advanced coatings and the Sensity® Family of photochromics. Providers can now offer high-quality lens solutions that adapt to patients’ evolving lifestyles and vision needs—without compromising on value.
“In today’s economic environment, eyecare professionals need lens options that balance great quality and brand recognition with affordability,” said Samy Lauriette, Vice President of Marketing at HOYA Vision Care. “With PENTAX, our partners gain access to a globally respected brand that enhances their ability to serve managed vision care patients, while delivering on performance and value.”
By introducing PENTAX to the U.S. market, HOYA Vision Care expands its support for eyecare providers seeking reliable, cost-effective solutions for all of their patients. This move strengthens HOYA’s commitment to offering diverse, high-performance lens options backed by global expertise.
Learn more about PENTAX lenses for every stage of life at pentaxoptical.com.