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Does anyone use virtual try-on technology in their practices?
LEWISVILLE, Texas, January 13, 2026—HOYA® Vision Care, a global leader in ophthalmic lens technology, is redefining the patient experience with the launch of the Hoya LensPreview, an advanced virtual try-on solution integrated into the HOYA HubTM ecosystem.
Available in the United States and Canada, this cutting-edge tool allows eye care professionals and their patients to preview HOYA’s premium lens offerings, including the Sensity Family, stylish Mirror Collection, award-winning Lumacore, and polarized lenses, in a true-to-color, interactive environment. By bridging the gap between expectation and reality, HOYA LensPreview empowers practices to deliver confidence and clarity before the order is placed.
“We’re thrilled to introduce Hoya LensPreview as part of our commitment to innovation,” said Samy Lauriette, Vice President of Strategic Marketing, North America at Hoya Vision Care. “This tool enhances the patient experience and helps practices boost second-pair and sun lens sales while eliminating the need for physical samples.”
Why Hoya LensPreview Matters
Currently, Hoya LensPreview is free for all Hoya customers who have access to the Hoya Hub via Single Sign-On (SSO). The Hoya Hub platform allows customers to track their jobs, find invoices, make payments, print shipping labels, access their social media management portal, and more.
Interested customers and eye care professionals who are not part of the Hoya Hub can contact their local Hoya Business Consultant to request access.
View a video demonstration of Hoya LensPreview in action here.
LEWISVILLE, Texas, January 13, 2026—HOYA® Vision Care, a global leader in ophthalmic lens technology, is redefining the patient experience with the launch of the Hoya LensPreview, an advanced virtual try-on solution integrated into the HOYA HubTM ecosystem.
Available in the United States and Canada, this cutting-edge tool allows eye care professionals and their patients to preview HOYA’s premium lens offerings, including the Sensity Family, stylish Mirror Collection, award-winning Lumacore, and polarized lenses, in a true-to-color, interactive environment. By bridging the gap between expectation and reality, HOYA LensPreview empowers practices to deliver confidence and clarity before the order is placed.
“We’re thrilled to introduce Hoya LensPreview as part of our commitment to innovation,” said Samy Lauriette, Vice President of Strategic Marketing, North America at Hoya Vision Care. “This tool enhances the patient experience and helps practices boost second-pair and sun lens sales while eliminating the need for physical samples.”
Why Hoya LensPreview Matters
- Reduces Costs & Complexity: No more shipping or storing physical lens samples
- Manages Expectations: Patients can see exactly how their lenses will look before ordering.
- Drives Revenue: Improves second-pair and sun lens sales through an engaging, confidence-building experience.
Currently, Hoya LensPreview is free for all Hoya customers who have access to the Hoya Hub via Single Sign-On (SSO). The Hoya Hub platform allows customers to track their jobs, find invoices, make payments, print shipping labels, access their social media management portal, and more.
Interested customers and eye care professionals who are not part of the Hoya Hub can contact their local Hoya Business Consultant to request access.
View a video demonstration of Hoya LensPreview in action here.