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LEWISVILLE, Texas, July 16, 2025 – Ophthalmic lens technology leader Hoya Vision Care announced today the launch of Hoya Polarized Lenses with Lumacore™ Mirrors. The patented technology within Hoya Polarized Lenses with Lumacore Mirrors offers a revolutionary breakthrough by embedding a striking mirror and polarized filter within the lens, offering exceptional cleanability and durability with the incredible sunglass aesthetics that only a mirror can provide.
“Hoya Polarized Lenses with Lumacore Mirrors represent a true breakthrough,” said Samy Lauriette, Vice President of Strategic Marketing. “Unlike conventional mirror coatings that are applied to the lens surface, Lumacore’s mirror is precision-embedded within the lens itself, a proprietary innovation no other brand offers. This unique integration delivers exceptional durability, superior optical performance, and resistance to scratching, peeling, and rubbing off over time. It's not just another mirrored lens, it’s a game-changer that no one else is offering.”
Patients and eye care professionals experiencing Hoya Polarized Lenses with Lumacore Mirrors will enjoy:
Hoya Lens Consultants can provide eye care professionals with additional information about Hoya Polarized Lenses with Lumacore Mirrors, including training materials, sales aids, and patient education resources.
Visionary Alliance Summer Offer
Between July 1 and September 30, 2025, new and current Visionary Alliance™ members can earn additional rewards on Hoya polarized lenses. The promotion includes Hoya's new Hoya Polarized Lenses with Lumacore™ Mirrors, Hoya Polarized ™, and Hoya Polarized HEV ™ lens orders. ECPs who wish to participate but aren’t currently members can enroll in the program without commitments or contracts.
“Hoya Polarized Lenses with Lumacore Mirrors represent a true breakthrough,” said Samy Lauriette, Vice President of Strategic Marketing. “Unlike conventional mirror coatings that are applied to the lens surface, Lumacore’s mirror is precision-embedded within the lens itself, a proprietary innovation no other brand offers. This unique integration delivers exceptional durability, superior optical performance, and resistance to scratching, peeling, and rubbing off over time. It's not just another mirrored lens, it’s a game-changer that no one else is offering.”
Patients and eye care professionals experiencing Hoya Polarized Lenses with Lumacore Mirrors will enjoy:
- Long-Lasting Performance – Traditional mirror coatings can wear off over time. Lumacore’s embedded technology ensures lasting durability.
- Scratch & Peel Resistant – Lumacore is built to last beyond mirror coatings that scratch or degrade.
- Embedded Mirror Technology – The mirror color is integrated directly into the lens, ensuring long-lasting durability, and superior performance.
- Durability – Designed to withstand daily wear, Lumacore lenses maintain their look longer. They are also easy to clean and maintain, with fewer worries about scratches.
- Enhanced Clarity – The embedded mirror technology reduces glare and enhances visual comfort without compromising clarity.
- Style – Vibrant mirror colors stay true over time, keeping lenses looking fresh, and bold.
Hoya Lens Consultants can provide eye care professionals with additional information about Hoya Polarized Lenses with Lumacore Mirrors, including training materials, sales aids, and patient education resources.
Visionary Alliance Summer Offer
Between July 1 and September 30, 2025, new and current Visionary Alliance™ members can earn additional rewards on Hoya polarized lenses. The promotion includes Hoya's new Hoya Polarized Lenses with Lumacore™ Mirrors, Hoya Polarized ™, and Hoya Polarized HEV ™ lens orders. ECPs who wish to participate but aren’t currently members can enroll in the program without commitments or contracts.
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