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Magazines in office

Discussion in 'General Topics' started by Shawn Poitras, Oct 29, 2010.

  1. Shawn Poitras

    Shawn Poitras Member

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    What magazines are in your waiting room? Suggestions for non-offensive material for all ages? What's a hit in your office?
     
  2. Alan David

    Alan David Well-Known Member

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    We get almost all our waiting room mags free.
    We pride ourselves on having a good selection & lean towards those with lots of pictures & short articles:
    People, Sports Illustrated, Time, Nat Geo, Field & Stream, Highlights, Large print Readers Digest, Ladies Home Journal. We also have a few good coffee table books with lots of pics.
     
  3. Shawn Poitras

    Shawn Poitras Member

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    Free? Do patients bring them in for you? I've had that happen. Saves a bunch.
     
  4. Irene Lin-Dilorinzo

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    Diner's guide, Coast (a local mag for the beach cities), Reader's Digest (get it for free. I won't pay for it), Motor Trend or Car and Driver, newspaper does okay but lots of paper to deal with, recipes.
     
  5. Nazanin Galehdari

    Nazanin Galehdari Well-Known Member

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    Absolutely no magazines in the office. I run Eyemaginations in the reception area; I educate the patients on services we offer: dry eyes, macular degeneration, cataracts, optical lens options, etc. It's great.
     
  6. Alan David

    Alan David Well-Known Member

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    No.
    There's a free waiting room service program that sends you a survey and then places magazine for free, hoping people will subscribe. Over time, you can customize it towards your favorites (but you'll get some with no relevance as well).

    You can also use frequent flier miles. Sign up for the FF program for every airline. You'll have a few that you only flew once and will never get a free fight on, but they'll let you turn 3K miles into 3 mag subscriptions.

    People is the only one I pay for.


    I personally hate waiting rooms where the only thing to look at is informercials. You already have me, why the sales pitch from minute 1? At least give me an alternative.
     
  7. Paul Farkas

    Paul Farkas Administrator

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    Want a special practice? Invest in special reading material.

    In my former practice, www.eyewise.com there are hard cover coffee table books that are not found in other offices. These may be historical,scientific, cook books with photos of not only the food but the country of origin or humor.

    They may be more expensive as an investment but they do not age and the hard covers allow them to last.
     
  8. Shawn Poitras

    Shawn Poitras Member

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    Lots of great ideas. I've had some patients comments on my "not so varied and somewhat dated selection". I guess it's time to give the magazines a facelift.

    Thanks much.
     
  9. B Middaugh

    B Middaugh Well-Known Member

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    We know longer have weekly magazines because they pile up too quickly and we won't bring in the magazines with tabloid gossip like People/US . I always get positive comments from female patients on us having Real Simple. We also have Southern Living, Golf, Conde Nast, Cooking Light, Handyman (another popular mag).

    Be careful to look in the back of some magazines for their ads. Some of the sports magazines have sex oriented materials which we didn't want to have in the office.

    Brad Middaugh
    Fort Myers, FL
     
  10. Jonathan Warner

    Jonathan Warner Well-Known Member

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    People is awful. It's all boob shots. Not appropriate for a doctors office waiting room.
     
  11. Alan David

    Alan David Well-Known Member

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    Don't these 2 sentences contradict each other?

    But seriously, we hold back all issues with racy covers or anything my 55 y.o. receptionist finds offensive.

    SI's swimsuit issue never makes it to the rack either;)
     
  12. Jonathan Warner

    Jonathan Warner Well-Known Member

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    Is that a play on words?:D
     
  13. Russ Beach

    Russ Beach ODwire.org Supporting Member

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    we have mostly a family-oriented mix of magazines with a golf magazine mixed in. We usually run on time, so the reading material doesn't get much use in our office. But we still try to update the material every month.
     
  14. Daniel hayes

    Daniel hayes Member

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    Sports Illustrated, Southern Living, Mental Floss, Real Simple....don't think they've ever been picked up.
     
  15. Kandi S. Moller

    Kandi S. Moller Well-Known Member

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    Highlights is always fun. I make copies of the Hidden Pictures for people to do!
     
  16. Ron S. Roper

    Ron S. Roper Member

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    Throw out the Readers Digest

    Make sure you throw out the new Readers Digest with the article entitled "25 Things Your Eye Doctor Won't Tell You."
     
  17. AdminWolf

    AdminWolf Site Administrator & Tech Lead
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    That was the article that they wanted ODwire.org docs to help write, but everyone here demurred. Did it actually get written?
     
  18. Ron S. Roper

    Ron S. Roper Member

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    I received it about 2 weeks ago, read it, and then recycled it. I wish I had hung on to it as I have not found an online link for it.
     
  19. Ross Cusic

    Ross Cusic ODwire.org Supporting Member

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    We quit doing major magazines in the waiting room. Saves a little money (not all are free). Plus I want patients thinking about their eyes and looking at frames while they wait. Not their head down in a magazine.
     
  20. Stacy Vo

    Stacy Vo Member

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    The reader digest article told patients to buy glasses online. I threw it out as soon as I read it.