Same as the local publication that tells me I've been selected to be their feature Doctor in their next edition of "The best eye doc in town" ........only $1,000 for the ad that takes up half a page at the end of their page and a half 'article' featuring me....and a nice picture of me too. For an extra $1,500 dollars I can be the guy on the cover of about 12 copies of their magazine I get that I can leave laying around in Office or give to a few people. For an extra $1,500 on top of all the rest, I can be on the cover of every copy they mail out that month to everyone on their mailing list.
For that I could get my own billboard instead I guess....if the local ambulance chaser hasn't got first dibs on the billboard