So is that about B&L and their lawyers or the FDA? I'm a little confused.
A little bit from column A, a little bit from column B....
You have to understand that the FDA has cracked down on pharmaceutical marketing practices, and have a whole laundry-list of things you can't do. It is long, complicated, and in many cases subjective.
So pharmaceutical companies like B&L have entire departments full of lawyers and other staffers that handle "compliance".
Each company has their own system for submitting marketing materials for "approval". B&L's happens to be called "zinc", it is a web-based thing.
When you submit a piece of material -- like our webinar picture at the top of this thread -- it gets entered into a queue to be reviewed by their lawyers. It can sit for days or weeks depending on their workload.
They are conservative to an extreme that I don't think most people recognize; as I mentioned, I've had graphics denied because they didn't like my verbiage, color choices, capitalization, or use of a bold font emphasizing a word.
How this translates into better patient care.... you'd have to take that up with the FDA, i'm just following the rules!