1. GPLIwire2017 is Here! The First Virtual Specialty Lens Conference. $199 until 8/1 [learn more]
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194

Should All ODs Practice Myopia Control?

In preparation for GPLIwire2017, i've gotten a crash-course in myopia control over the past few months.

Three things surprised me:

1. The improved efficacy of the various strategies (pharmacological, specialty lens, etc.)
2. The remuneration for the service (high -- even in 2017)
3. ... And the kicker -- that so many ODs refer this service out!

In fact, so many turf these cases out that we've seen free-standing, independent "myopia control centers" spring up in many communities throughout the country in the past couple of years. This to me is madness.

Myopia control is within the scope of virtually every OD trained in the past 30 years.

The pharmacologic principles are pretty straightforward.

The specialty lenses used -- with some additional training -- should be in the wheelhouse of anyone who has fit RGPs.

There is nothing exotic here. I am convinced with some effort, most folks could build this into their practices.

So my question to everyone here: why aren't more people making this part of their practices?

ODwire.org members can discuss this topic here.
83

Competitive Analysis: America’s Best Optical “Club”

Large chain America's Best has been floating a patient offer:

For $99 you get three years worth of free examinations up to two per year, 10% discount on eyeglasses and a 10% discount on Contacts which can be obtained for as low as $13.99 a box.

Like most discount programs, this is an effort to promote patient lock-in, but what does the offer actually provide?

Does this entitle the patient to medical care?
On the provider side, are ODs compensated for each visit?
Do the economics pan out?

Site members can read more about the offer, and discuss the economics of such a program.
154

LensCrafters Closing Local Labs: The Era of 1-Hour Specs Dead?

This week we saw a flurry of reports throughout many regions of the US that LensCrafters is shuttering their local labs, and will now rely on large, centralized labs to service their corporate stores.

With many stores already lacking an in-house lab, and now with local options disappearing, does this mean that the era of "1-hour lenses", or "same-day lenses" has come to a close?

Amazon has proven that people are willing to wait up to 2 days if the price and product is right. That very model is killing traditional retailers across the US (including many of the malls where LensCrafters tend to be located!)

So perhaps this speaks more to a changing retail environment than anything else.

Will this change impact your practice? Weigh in!
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