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Practice Management

In preparation for GPLIwire2017, i’ve gotten a crash-course in myopia control over the past few months.

Three things surprised me:

1. The improved efficacy of the various strategies (pharmacological, specialty lens, etc.)
2. The remuneration for the service (high — even in 2017)
3. … And the kicker — that so many ODs refer this service out!

In fact, so many turf these cases out that we’ve seen free-standing, independent “myopia control centers” spring up in many communities throughout the country in the past couple of years. This to me is madness.

Myopia control is within the scope of virtually every OD trained in the past 30 years.

The pharmacologic principles are pretty straightforward.

The specialty lenses used — with some additional training — should be in the wheelhouse of anyone who has fit RGPs.

There is nothing exotic here. I am convinced with some effort, most folks could build this into their practices.

So my question to everyone here: why aren’t more people making this part of their practices?

ODwire.org members can discuss this topic here.

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Practice Management

Large chain America’s Best has been floating a patient offer:

For $99 you get three years worth of free examinations up to two per year, 10% discount on eyeglasses and a 10% discount on Contacts which can be obtained for as low as $13.99 a box.

Like most discount programs, this is an effort to promote patient lock-in, but what does the offer actually provide?

Does this entitle the patient to medical care?
On the provider side, are ODs compensated for each visit?
Do the economics pan out?

Site members can read more about the offer, and discuss the economics of such a program.

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Webinar

Have you experienced the frustration of toric multifocal lenses that don’t adequately solve the unique optical challenges of your astigmatic presbyopic patients?

Maybe a minus distance over-refraction improved distance vision but ruined the crisp near vision your patient loved, or perhaps you increased add power to improve the patient’s near vision but caused distance vision to suffer.

These struggles can make toric multifocal contact lens fittings painful and time-consuming, leading you to question whether the technology even works and worry about your ability to deliver what you’ve promised: functional vision at all ranges. Does this resonate with you?

In this ODwire.org Webinar, Dr. Doug Becherer explains why these struggles may be happening and how the SpecialEyes 54 Multifocal Toric, a unique pupil-optimized lens with customizable optics, can be a solution for you and your patients.

Click here to visit the discussion thread & interact with Dr. Becherer & ODwire.org members.

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Interview

Dr. Craig Thomas talks about his CEwire2017 lecture, Amniotic Membrane Therapy: The Good, The Bad, The Ugly (51961-AS).

He’s performed several hundred membrane placements so far, and this talk is all about practical considerations when using this new form of therapy.



Have any tips for ODwire.org members looking to get started with this treatment modality? Weigh in!

CEwire2017:  40 COPE and ABO-MOC Approved Credits
Watch through May 1, 2017.  Get exhibit hall discounts!
Register here

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News

As we heard on Monday, the planned $50B merger of Essilor-Luxottica to create an optical powerhouse is apparently going forward.

What does this mean for ODwire.org members?
How will your practice be impacted (if at all)?

Read the full story here, and weigh in!

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News

Six weeks ago we learned that a financial database of optometrists was compromised. The source of the breach is still in dispute, but the upshot is that it has led to a massive cyberattack, with the bad actors attempting to open Chase Amazon.com credit cards in the names of hundreds of ODs. The fallout from …

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ODwire.org TV

We’ll be broadcasting LIVE from Vision Expo West! The live show will be followed by a webinar, all about the latest info around the Acuvue Vita lens. The fun starts on Thursday, 9/15 at 8pm ET / 5pm PT. Tune in by visiting ODwire.org! No registration required. Discuss with ODwire.org Members

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Practice Management

ODwire.org members report that Luxottica has been increasing the minimal frame buys on their designer brands. Failure to sell enough means the product is pulled from your office. Is this fair?

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InterviewODwire.org RadioTechnology

The Acuvue Vita is a new monthly replacement lens by Johnson & Johnson Vision Care, Inc. In this interview, I spoke with @Jeffrey Sonsino and @Cristina Schnider OD MSc MBA at AOA Boston about the new lens and how it fits into practice. (Interestingly, Jeff was the very first person to place a commercial order …

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InterviewODwire.org RadioPractice Management

In this ODwire.org Radio Show, we interview Dr. Faive Kovalis, the founder of SmartOD.com. The company provides an online site for eye care professionals to directly order frames and lenses WITHOUT the need for sales rep visits or ‘boots on the ground’. This removes a great deal of cost. Using Zappos as a model, docs …