1. *** CEwire2020 is now available ON DEMAND
    60 COPE-Approved Credits! [WATCH HERE]
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5

Mastering the Simplified Multifocal Contact Lens Fitting Process

Dr. Milana Matz

In the past, multifocal contact lens fitting was time-consuming and involved a great deal of trial-and-error to get an acceptable fit.

In this final webinar in our series on presbyopia, Milana Matz, OD of North Suburban Vision Consultants in Deerfield, IL, will walk us through Alcon's "Simplified Multifocal CL Fitting Process".

This process has resulted in high rates of fit success, including 80% success with 1 lens per eye, and 96% success with 2 lenses or less per eye!

Dr. Matz will review the process, and several real-life case studies of presbyopic patients fit into multifocals.

We hope to see you there!

*** CEwire2020 Updates ***
Early Registration for CEwire2020 opened this week!

Participants at this webinar will get the latest course updates and news about the event. Don't miss it!
100

Early Detection of Glaucoma with Objective Pupil Testing



Craig Thomas, OD discusses how he uses the new EyeKinetix® as a screening tool to detect subclinical optic neuropathies, including normal tension glaucoma.

You will learn how to integrate this new technology in a busy practice, and review cases that illustrate the importance of accurately detecting subtle pupillary defects.

A Q&A follows the talk.

*** Konan Medical is offering exclusive specials to those who watch the webinar, through December 15th, 2019. Please watch the video for details.
16

The Multifocal Practice Opportunity with Dr. Amanda Nanasy

Dr. Nanasy

REGISTER HERE

In this second webinar in our series on presbyopia, Dr. Amanda Nanasy discusses the economics of multifocal contact lenses, and how you can leverage the latest generation of lenses to grow your practice's revenue and provide superior patient care.

We'll discuss:
* The size of the presbyopic market
* How multifocals can drive per-patient revenue growth
* Alcon's multifocal portfolio, and the differences between the brands
* Web-based resources you can use to educate your patients and help drive them to your practice


REGISTER HERE

*** CEwire2020 Sneak Peek ***
Early Bird registration for CEwire2020 is opening next week!

Participants at this webinar will get a sneak peek at the latest courses that have been confirmed for the event! Don't miss it! (hard to believe we're up to 60 credit-hours already!)

Discuss the webinar in this thread & ask Dr. Nanasy questions!

25

Dr. Art Epstein on MGD and why “Dry Eye” is an Antiquated Term!



In this InSight Studio interview, we speak with Dr. Art Epstein on Meibomian Gland Dysfunction, and why "Dry Eye" is an Antiquated term. He hits on some of the big issues in ocular surface disease today, including:

* Will meibography become a standard of care?
* The current crop of OSD treatments
* Whether meibomian gland clearance is necessary to treat the underlying condition

Registered ODwire.org members can discuss this video & ask Dr. Epstein questions in this thread
16

How to Capture the Presbyopic Opportunity in Your Practice

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By 2020, there will be approximately 126 million people with emerging or established presbyopia in the United States!

In this webinar, Pamela Lowe, OD, FAAO (past president of the Illinois Optometric Association) will join us to discuss how to best service this exploding population, which can represent an important growth opportunity for your practice.

We'll talk about:
* How to best raise patient awareness of presbyopia, and present their correction options
* How to identify good candidates for multifocal contact lenses
* How to get your staff to actively engage with presbyopic patients and help educate them

We'll also discuss "The Alcon Multifocal 3:2:1 Advantage", and the materials, replacement schedules, and designs of their current multifocal lines.

A Q&A will follow the talk, don't miss it!

Discuss the webinar in this thread & ask Dr. Lowe questions!

9

Dr. Carrie Alfieri’s Top Staffing Tips!


Practice management expert - and Best Practices Winner - Dr. Carrie Alfieri gives us top tips on staffing the optometric office.

We discuss:

* How to develop and use a set of "core values" that underlie your staff development
* The methodology to use when going through the recruitment and hiring process
* How to communicate with your staff to keep them motivated and engaged - including the use of vision boards and the Fish Philosophy.

Interested in becoming a Best Practice? Apply today!

Leave any comments or questions for Dr. Alfieri in this thread.
9

Apply Today to Become a Best Practice in 2020!


The application process to become a Best Practice in 2020 is now open!

In this interview, I catch up with Dr. Steve Rosinski and we talk about why every optometrist reading this should consider applying to the 2020 Best Practices program!

I also took a quick video of Dr. Rosinski at Vision Expo West kicking off the application process for 2020.

Former Best Practice's winner Dr. Thomas Quinn also takes a turn at the mic describing the program, and why you should apply. The video ends with Dr. Michele Andrews and a giant chocolate cake:


Learn more at https://www.eyecarebestpractices.com, and leave any comments or questions for Dr. Rosinski in this thread.
4

Co-Management Tips with Drs. Azman & Greiner!


In this ODwire TV segment, Best Practices 2019 winners Drs. Ben Azman and Katie Greiner sit down with us to discuss co-management.

We hit on:
* The benefits of co-management to both the patient and the optometrist
* How to establish (and nurture) co-management relationships with ODs, OMDs, and other health care professionals
* How to use co-management to build your practice

Leave any comments or questions for Drs Azman & Greiner in this thread.
35

Top 7 Takeaways from the Big Alcon Media Event!

In what has become a something of a September tradition, Alcon invited members of the eye care press to their headquarters in Ft. Worth to update everyone on the most important developments at the company, and what you might see in the coming year.  I decided to take the trip to check out what was going on.

group-photo-alcon-event
(this group of people is responsible for most of what you read about your chosen profession.. scary thought!)

Sergio Duplan, the President of Alcon North America, kicked off the presentations, and was followed by: the GM of Alcon US Vision Care, Sean Clark; the GM of Alcon US Surgical business, Jim Di Filippo; and a VP from their Medical Affairs division, Dr. Roee Lazebnik.

Here are my notes from the talks I thought ODwire folks would be most interested in. These are my totally biased opinions, mixed with some actual facts.

(Disclosure -- Alcon provided a buffet lunch for all attendees, and invited everyone who stayed in Ft. Worth after the event to dinner.  Other than that, the trip was on our own dime...)
12

Dr. Ben Chudner on Private Equity in Optometry, Circa 2019


In this InSight Studio interview from Optometry's Meeting 2019 in St. Louis, Dr. Ben Chudner sits down with us to discuss private equity in optometry. He hits on:

* What private equity is
* The differences between different private equity groups
* Where companies are looking to invest
* What makes a practice an attractive target for private equity
* Should your practice be acquired by private equity?

Leave any comments or questions for Dr. Chudner in this thread.
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