In this ODwire TV Episode, Drs. Jennifer Lyerly and William Townsend talk to us about the technology behind SYSTANE® COMPLETE.

We review the drop's mechanism of action, and why it gives effective dry eye relief, whether the etiology is evaporative, aqueous-deficient, or mixed.
All eye care practitioners are invited to log in and discuss here!

Last week  Nova Southeastern University’s (NSU) College of Optometry announced it has received a significant philanthropic gift from National Vision, Inc.

Subsequently, we learned that Nova was planning to change its name -- ostensibly to the "National Vision" College of Optometry.

This planned move has sparked controversy among university alums, to the point where over 2,000 have signed a petition to not change the school's name.  Many Nova students were also seen wearing black armbands at the recently completed Vision Expo West, in order to protest the move.

While corporate sponsorship is an increasingly common way to help fund academic institutions, one can see why this move has fallen afoul of some grads, as National Vision tends to downplay the role of the ECP in many of their ads:

What is your opinion about the situation?  ECPs can weigh in here.

Soft contacts frequently decenter temporally, which can lead to sub-optimal visual outcomes.

In this ODwire.org webinar, Drs. Matt Lampa and Stephanie Ramdass discuss the science behind this decentration, and how the NEW OptiSync Technology allows you to offset the multifocal optics from the center of the lens and target alignment with the patient's visual axis.



Registered ODwire.org members can comment on the technology (and multifocal fits in general!) in this thread.

The FTC is proposing changes to the Contact Lens Rule that can impact both clinicians and patients alike.

In this InSight Studio interview, we speak with Edward S. Bennett, O.D., M.S.Ed., Chair of the Contact Lens and Cornea Section Council of the American Optometric Association about the proposed changes, and how docs can help prevent illegal contact lens sales.

Remember to report any illegal sales to the AOA via e-mail at StopIllegalCLs@aoa.org

Registered ODwire.org members can comment on the proposed changes in this thread

Now Available ON DEMAND. REGISTER HERE & start watching immediately!

ZEISS OPTOMETRIC DIGITAL SUMMIT 2018
ONLINE July 28 and July 29 | 11am EST to 2pm EST
https://www.ods2018.com/

Register Here (totally free!)

ZEISS invites you to attend the ZEISS Optometric Digital Summit 2018, a two-day complimentary online program including live sessions and an interactive product showcase within a virtual exhibit hall, designed to provide you with the latest technological innovations and clinical solutions for your practice.

Taught by industry leaders, you'll get trained and informed on how the integrated diagnostic imaging solutions from ZEISS will help shape the future of your practice.

Event attendees will also be eligible for special show promotions and discounts on ZEISS instruments.

Learn more, look at the course list, and register here (totally free!)

You can discuss the summit in this thread.

Hope to see you there!

An ODwire.org member reports that based on the latest CMS data, Only 409 optometrists reported CPT code 65778 (placement of an amniotic membrane) in 2017.

That 409 docs represents approximately 1% of the total number of practicing ODs in the US.

That, in our opinion, is both disappointing and shocking.

And represents a major missed opportunity both for patient and doctor alike.

Read more about the statistics, and why so few docs are working with amniotic membrane technology.

Do you utilize amniotic membranes in your practice?
If not, why not?

Weigh in!

... and if you're interested in the topic, also take a listen to an interview we did with Dr. Sheila Morrison of UH on the importance of amniotic membranes to practitioners today:

Registered users can read more and comment here.

Dr. Fontana (aka optometry's "Uncle Frank, The King of Contact Lenses"), in his 69th year attending SECO (!!), talks about being a pioneer the field of contact lenses, and what the future might hold for ECPs.

He also gives a shout-out to our own Paul Farkas and Ted Kassalow, who were also party to this history.

Registered ODwire.org members can reminisce and ask Uncle Frank questions in this thread

with JEFFREY S. COOPER, OD, MS, FAAO


In this highly practical ODwire.org webinar, Jeffrey Cooper MS, OD, FAAO, FCOVD, Professor Emeritus, SUNY College of Optometry, catches us up on the latest research on atropine & myopia control.

We review the literature and have a Q&A discussing how you can integrate this latest data into your own myopia control practice.

Hope to see you there!

Discuss the show & ask questions in this thread

In this brief ODwire.org TV Interview, Mark Andre, FAAO, Associate Professor of Optometry at Pacific University College of Optometry tells us all about the NEW CooperVision MyDay Toric, and using the new lens to build your 1-day practice.

We touch on:

• Statistics on toric fits, dropouts and where the market is moving
• The design of the lens vs Biofinity
• The nature of the material and its low modulus
• Using LensFerry to help build your 1-day Practice

If you have any questions about MyDay Toric or LensFerry, please post them in this thread.

Thanks to CooperVision for their long-standing support of the site!

I spoke with Denise Crown from VisionWeb @ VEE to catch the latest with them (listen to the 5 minute interview above.)

Uprise has now split out their platform into two separate packages at different pricepoints -- "Essentials" and "Pro".

So for a new practitioner who doesn't necessarily need the kitchen sink, but does want an EHR, Essentials is an inexpensive way to go. You can then seamlessly "upgrade" to Pro when ready.

*** They are extending the show special: You can get Uprise Essentials for FREE for your first doc if you sign up for VisionWeb's Revenue Cycle Management (RCM) package (which does claim submissions, etc.)

Just contact them to take advantage of this or ask questions in this thread.