1. GPLIwire2017 is Here! The First Virtual Specialty Lens Conference. $249 for 32 COPE credits [learn more]
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7

New ODwire.org Classifieds Launched

After a whole bunch of coding, We are happy to announce today the roll-out of our ALL-NEW ODwire.org Classifieds area.

It's got many new features, including cross-posting in our banner ads that run at the top of the screen, running on the home page of the site, and in other locations on social media.

Other classifieds in eye care cost way too much -- like $300 - 400 per listing (ugh). Listing on Ebay can be up to 10% of the sale price (double-ugh...)

We've made the price low in hopes that folks will find it a good value. By piggybacking off the rest of the ODwire.org infrastructure, we can keep the cost low.

The ODwire.org Classifieds will always be looking for ways to improve the product. As with ODwire.org, we want to keep it user friendly and a worthwhile visit to see what's for sale and us using the best marketing to sell your equipment or practice.

I was one of the test users during the Classified's beta period. I'm a technophobe. Adam made this classified so simple to use that even I was able to get around to see what's for sale and place an listing with no problem.

For Supporting Members there is a loyalty discount. Supporting Members can visit this thread for the proper code.

Give it a shot :) If you've got any questions, just ask!
238

Should All ODs Practice Myopia Control?

In preparation for GPLIwire2017, i've gotten a crash-course in myopia control over the past few months.

Three things surprised me:

1. The improved efficacy of the various strategies (pharmacological, specialty lens, etc.)
2. The remuneration for the service (high -- even in 2017)
3. ... And the kicker -- that so many ODs refer this service out!

In fact, so many turf these cases out that we've seen free-standing, independent "myopia control centers" spring up in many communities throughout the country in the past couple of years. This to me is madness.

Myopia control is within the scope of virtually every OD trained in the past 30 years.

The pharmacologic principles are pretty straightforward.

The specialty lenses used -- with some additional training -- should be in the wheelhouse of anyone who has fit RGPs.

There is nothing exotic here. I am convinced with some effort, most folks could build this into their practices.

So my question to everyone here: why aren't more people making this part of their practices?

ODwire.org members can discuss this topic here.
83

Competitive Analysis: America’s Best Optical “Club”

Large chain America's Best has been floating a patient offer:

For $99 you get three years worth of free examinations up to two per year, 10% discount on eyeglasses and a 10% discount on Contacts which can be obtained for as low as $13.99 a box.

Like most discount programs, this is an effort to promote patient lock-in, but what does the offer actually provide?

Does this entitle the patient to medical care?
On the provider side, are ODs compensated for each visit?
Do the economics pan out?

Site members can read more about the offer, and discuss the economics of such a program.
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